A Modern Brand is More than a Logo.

Many people think of a logo —a visual identity— as their brand, and some will even sell logo-redesign services as a “rebrand”. But while a visual identity is important, a brand is so much more than a simple visual. A brand is in fact a sort of an amalgam of what other people say about you. Back in the 1950s or the Mad-Men ’60s, and even into the 1970s, your brand was simply what you told people about yourself. That’s all changed now, and for the most part, you can thank the internet.

Effectively managing your brand takes more than just the visual identity of a fine logo. The visual is the thing that calls to mind all that people think about your brand — both what you tell people and what other people say about you — and even how it makes them feel. The Nike “swoosh” had none of that when it was created. Nike invested heavily into their brand in order for the swoosh to come to represent all that it does. Brand investments include defining your market, sharpening your message, and honing your company’s voice. Its presentation involves advertising, reputation management, and every customer interaction your company has: public or private, online, or off. A brand strategy is a plan for getting people to see you the way you want to present yourself, and to repeat that message.

Modern Branding

That’s where we come in. We’ll help you define your message, sharpen it, and build a visual identity that supports and communicates that message to others.